Frequently asked questions.

Each year, the Adobe Experience Maker Awards celebrate the most innovative and impactful customer experiences powered by Adobe applications, in categories that honor individuals, teams, and companies.

We welcome submissions from companies of all sizes, industries, and stages of digital maturity that are actively using at least one Adobe application.

Whether you're just getting started or scaling transformation across your organization, we want to celebrate how you're turning bold ideas into personalized experiences that are innovative and drive business value.

Customers can submit applications directly or a partner can complete the application(s) on their behalf, but the customer must be aware of and approve submissions made by partners in advance. View a full list of eligibility and submission requirements here.

Finalists and winners will have the opportunity to showcase their award-worthy achievements and build their company and personal brands:

• Two representatives per finalist company will receive invitations to the Adobe Experience Maker Awards gala and complimentary passes to attend Adobe Summit (travel and accommodations not included).
• Amplification on Adobe for Business owned channels, including social media, blogs, websites, and email newsletters.
• Features in Adobe-sponsored assets, such as video interviews, customer stories, and vision demos.
• Speaking engagements at Adobe Summit and other high-profile webinars and events.
• Networking and community building with other elite advocacy groups such as Adobe Champions, User Group leaders, and Community Advisors.

Hear from past honorees. Watch this short video to hear from customers on the impact of being recognized as an Adobe Experience Maker Awards honoree.

Although partners are not directly eligible to win an Adobe Experience Makers award, nominating a client highlights the strength of Adobe’s partner ecosystem and underscores the partner’s role in driving digital transformation.

If a customer application submitted by a partner is selected as a finalist or winner, partners can raise their visibility through:

• Social media amplification – the partner’s company name will be included on finalist and winner announcements across Adobe’s social media platforms.
• Awards gala recognition – one representative from the nominating partner will be invited to attend the global Adobe Experience Maker Awards gala, where the partner’s contribution will be acknowledged.

By showcasing award-winning clients, partners can attract new business, strengthen existing relationships, and reinforce their ability to drive transformation and deliver exceptional customer experiences.

Hear from Adobe partners. Watch this short video to learn what partners have to say about nominating their customers for the Experience Maker Awards.

Adobe customers and partners (on behalf of clients) may submit applications in up to three award categories per company. Click here to preview the questions for each award category. You can also download the application preparation template to help draft your submissions prior to submitting them online.

Measurable results are a key element of successful applications. For ideas on how to best present your work, read "Four Tips on Writing a Winning Adobe Experience Maker Awards Submission" or view a sample application.

Each parent company can submit up to three applications in total across all categories — whether those entries are individual, team, or company-level categories. For example, if a customer applies for The Ambassador category, that counts as one of the three.

If the customer’s business units or regions operate independently, each may also submit up to three category-entries in addition to the parent company’s three submissions.

Applications must focus on new use cases, implementations, or results that were not submitted in previous years. Reusing previously submitted content—regardless of finalist or winner status—is not allowed. If the content is deemed too similar to a prior application, it will not be eligible for consideration in the current year.

All completed applications submitted by the deadline will be reviewed by a cross-functional panel of Adobe judges. Submissions will be evaluated based on the overall quality, including:

• Innovation in digital transformation
• Demonstrated customer impact
• Measurable results

Finalist decisions will be communicated via email to all applicants and announced on the Adobe blog in January 2026. If selected as a finalist, at least one representative from the customer's company must attend the Adobe Experience Maker Awards gala in person at Adobe Summit in Las Vegas on April 19, 2026. If a partner submitted the application, one representative from the partner's company will also be invited to attend the gala with their client.

As part of the submission process, applicants complete an attestation acknowledging that Adobe may share select details for promotional purposes if the entry is recognized. All submissions are reviewed confidentially by Adobe and the judging panel, and full submissions are never published.

If your company is named a finalist or winner, Adobe may feature your story — including your name, logo, award category, and a high-level project summary focused on measurable impact. If your application contains sensitive details, please flag them in your submission. Adobe will honor those requests and may reach out to confirm which details can be highlighted to best tell your success story.

Looking for inspiration for your submission? Check out last year’s finalists and winners.