Amazing experiences don’t just happen. You create them.

As an experience maker in audience management*, you create incredible experiences through data platforms. You’re audience driven – using a centralized audience strategy, breaking down team silos by democratizing audience insights, and pushing into the future with segment size estimators. You’re innovation with things such as AI, API usage, or algorithmic modeling, and you’re committed to always advancing the maturity of your work. Your use case includes things such as using multiple sources of data, exporting data to build models outside of your DMP, or establishing a clear data governance strategy. And all of that discipline has paid off, because you can also show the ROI of your work.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Adobe Audience Manger to enter.

As an experience maker in commerce*, you get your customers. You slice down time-to-purchase by never settling on the quality of your content, design, or personalization. You provide holistic omnicommerce experiences across multiple sales channels, brands, or locations. And because of your unwavering commitment to great customer experiences – be it on mobile, in-store, or after-purchase – you hold an impressively long list of loyal customers. Of course, you use customer and transactional data to drive superior results, and use machine learning and AI to drive predictive merchandising. And speaking of data, you have the numbers to show that great experiences can expand business models and grow sales.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Magento Commerce Cloud, part of Adobe Experience Cloud, to enter.

As an experience maker in analytics*, you use analytics to create new and innovative use cases. Because of you, your team and company have become more data-driven. You push the limits with advanced cross-device tracking, analysis of customer journeys, attribution modeling, or AI capabilities. You look past the numbers and seek to use analytics with personalization, audience management, campaigns, launch, or data platforms.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Adobe Analytics to enter.

As an experience maker in content*, you push the limits with complicated workflows, end-to-end digital enrollment, high content velocity, or AI usage. You go big, always thinking in multiples – multi-screen, multi-channel, multi-site, or multi-language. And no matter what, your customers are at the heart of your decisions – from digging through analytics to providing personalized experiences.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Adobe Experience Manager to enter.

As an experience maker in campaign management*, you can’t imagine thinking small – you’re analyzing multiple sources of data, automating key parts of your campaign, aligning customer journeys to multiple channels, and using personalization beyond basic demographic fields. Because of your customer-focused mindset, your team has seen noticeable success. You serve up the best experiences by using analytics, personalization, optimization, AI, or data sharing across platforms.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Adobe Campaign to enter.

As an experience maker in advertising*, you can’t imagine thinking small – you’re working in three or more channels, using social in tandem with another channel, or using private marketplaces like OnDemand. You serve up the best experiences by using analytics, personalization, customer segmentation, or AI optimization. While others dream of innovative use cases, you make them happen by pushing the limits with advanced retargeting and TV integration.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Adobe Advertising Cloud to enter.

As an experience maker in personalization*, you create innovative use cases. You pay attention to the details – incorporating first-, second-, and third-party data into your customer profiles, executing sophisticated audience segmentation, and always validating your hypothesis through testing. You create experiences by integrating machine learning, analytics, and data layering. Oh and then there’s the impressive fact that you’ve helped your customers feel understood through serving up dynamic and personalized interactions when they matter the most.

You might not execute on everything just listed, but you sure are good at the ones you do. Share your story. Make other pros drool. Make your boss beam. Get recognized for the great change maker you are.

*Must use Adobe Target to enter.

As an innovative experience maker*, you make an impact through creating one-of-a-kind experiences. Some even say they couldn’t dream up what you somehow execute. You prefer working in the unfamiliar. You continually find yourself working with emerging technologies. Simply put, you’re one-of-a-kind.

Like the other awards, the finalists will be selected by a panel of judges. Unlike the other awards though, the winner will be chosen by the general public.

*Must use an Adobe product to enter. It can be any Adobe product.