2026 Adobe Experience Maker
Awards categories.Awards categories.

The Advocate

This award recognizes companies demonstrating a customer-centric approach to creating personalized journeys with Adobe applications.

Submissions must include two (2) or more Adobe applications, with at least one (1) of the following being: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. Please provide details of pain points in your company's customer journeys that have been eliminated to enable adoption of customer-first digital experiences.
2. Please provide an example of any customer journey that has been substantially improved by a customer-centric approach using Adobe applications.
3. How has taking a customer-centric approach impacted your business? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact (e.g., increased sales/conversions, new customers and revenues, deeper engagement, reduced churn).

The Ambassador

This award recognizes individuals who have gone above and beyond by sharing their Adobe product expertise and best practices to help their peers and colleagues succeed in delivering exceptional customer experiences.

Submissions must include at least one (1) of the following Adobe applications: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. List out all channels, communities, and any other thought leadership activities where you are actively promoting and supporting the use of Adobe applications to deliver exceptional customer experiences.
2. Please provide 1-3 specific examples showing how the activities you've noted above have influenced Adobe product adoption and/or use case expansion in your organization and/or among your peers.

The Catalyst

This award recognizes companies using Adobe Real-Time CDP to unify data across systems and teams, enable timely and engaging digital experiences, and ensure privacy protection through strong data governance.

Submissions must include Adobe Real-Time CDP as the leading application.

Category specific questions

1. How are unified profiles enhancing your marketing activities? Please describe 1-3 specific use cases that show how your company is creating and activating unified customer profiles from multiple data sources. Please include key metrics/results related to these use cases.
2. How is your company’s data strategy supported by the governance features in Adobe Real-Time CDP? If you have a cross-functional team to enforce your data policies, please share insight into the team’s composition and charter.
3. How are you using AI to make it easier to access, analyze, and understand data?

The Conductor

This award recognizes companies that have accelerated time-to-market by streamlining content creation and delivery workflows with Adobe applications.

Submissions must include Adobe Experience Manager Assets and Adobe Workfront.

Category specific questions

1. Please describe 1-2 specific marketing campaigns or use cases demonstrating how your company uses Adobe Experience Manager Assets, Workfront, and other Adobe applications to optimize content creation, delivery, and activation workflows.
2. Please describe how Adobe’s content supply chain applications have impacted the company, such as accelerating time-to-market or enhancing efficiency and productivity. What measurable KPIs can you attribute to improved content workflows (e.g., increased content processing capacity, content velocity, time savings)?
3. How are you using AI to create new content and/or content variations across channels, devices, markets, and formats to meet the demands of personalization at scale?

The Disruptor

This award recognizes companies delivering personalized, immersive shopping experiences for B2C, B2B or hybrid customers and fueling growth using Adobe Commerce.

Submissions must include Adobe Commerce.

Category specific questions

1. How are you using Adobe Commerce and other Adobe applications to create new sales channels or boost the performance of existing sales channels?
2. How has Adobe's experience-driven commerce solution impacted your business results?
3. What Adobe features and capabilities have you used to differentiate and personalize shopping experiences for your industry and/or market?
4. How has using Adobe applications affected your company’s time to market for product changes and launches?

The Experience Maker Executive of the Year

This award recognizes leaders who have driven digital transformation, elevating customer experiences and delivering significant business impact using Adobe applications.

Nominee must be at a VP level or above.
Submissions must include at least one (1) of the following: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. Describe how the leader has driven digital transformation to elevate customer experiences using Adobe applications.
2. Please provide specific KPIs demonstrating performance improvements and/or other measurable business impact attributable to these digital transformation initiatives?
3. What's the leader's vision for omnichannel customer experiences and how is Adobe helping achieve these goals?
4. How has the leader fostered a culture of experimentation and innovation, empowering their teams to embrace emerging technologies such as generative AI?

The Experience Maker of the Year

This award recognizes individuals or teams that have worked collaboratively to deliver exceptional customer experiences and achieve measurable performance outcomes using Adobe applications.

Submissions must include at least one (1) of the following Adobe applications: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. Describe how the individual or team is delivering exceptional customer experiences using Adobe applications, features, and capabilities.
2. Describe how the individual or team has championed Adobe applications and fostered support from key stakeholders to create significant improvements in customer experiences.
3. How have the applicant's activities directly impacted business outcomes? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact.

The Groundbreaker

This award recognizes individuals or teams that are breaking new ground to advance customer experiences and lay the foundation for increasingly personalized journeys at scale.

Intended for applicants that are maturing their personalization strategy and MarTech infrastructure.

Submissions must include one (1) of the following: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. Describe a ground-breaking digital experience created using Adobe applications. Why was it needed, and what challenges are Adobe applications helping to address?
2. How has the project or initiative benefited your company and improved customer experiences? Please share measurable outcomes such as streamlined operations or workflows, improved content velocity, enhanced engagement, increased conversions, or positive customer feedback.
3. How is this project or initiative laying the foundation for personalized customer journeys at scale?

The Maverick

This award recognizes visionary companies that have reimagined customer experiences through inventive strategies and breakthrough use of Adobe applications.

Submissions must include two (2) or more of the following Adobe applications: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. How has the applicant pushed against corporate, regional or industry norms, and/or legacy practices to innovate customer experiences using Adobe applications, features, and capabilities?
2. What makes these use cases innovative for your company, industry, or region? Please be specific in describing your approach and how these are challenging expectations in your market.
3. How has taking a unique approach to using Adobe applications positively impacted your business? Please provide specific KPIs or performance improvement metrics demonstrating the impact.

The Transformer

This award recognizes companies that have made a strategic shift across people, process, and technology to create a digital-first go-to-market approach that leads to measurable business growth fueled by Adobe applications.

Submissions must include two (2) or more of the following Adobe applications: Analytics, Audience Manager, Campaign, Commerce, Customer Journey Analytics, Experience Manager, GenStudio for Performance Marketing, Journey Optimizer, Marketo Engage, Real-Time CDP, Target, or Workfront.

Category specific questions

1. How have you brought digital strategy and internal operations into alignment to better attract, engage, and retain customers using Adobe applications?
2. How are Adobe applications, features, and capabilities powering your organization’s transformation? What benefits have you observed over what period (e.g., xx% faster time to market, xx% reduced churn, xx% increased traffic or conversions over months or years)?
3. If you replaced any existing technology with Adobe applications, or chose Adobe over another product, what was the benefit of moving to Adobe?