2020 Experience Maker Award Categories

See the different ways we’re recognizing the individuals and teams that stood up and stood out in this past year.

All awards
Company awards
Individual awards
Team awards

The Magnifier

Drives business impact using the power of multiple Adobe solutions.

This award recognizes the company that has harnessed the power of multiple Adobe customer experience management (CXM) solutions to maximize delivery of exceptional customer experiences and drive measurable business impact.

Applicant must be using at least two Adobe Experience Cloud solutions to enter.

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The Advocate

Embraces a customer-first approach to elevate the customer experience.

This award recognizes the company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their end customer experience to new heights with an Adobe Experience Cloud solution(s).

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The Transformer

Advances a digital transformation to improve business results.

This award recognizes the company that has driven innovation across people, processes, and technology to achieve game-changing digital transformation and significant improvements in business results by implementing an Adobe Experience Cloud solution(s).

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The Orchestrator

Aligns customer journeys across channels, geos, and platforms.

This award recognizes the company that has aligned customer journeys across multiple channels, geographies, or platforms to deliver the most cohesive customer experience through an innovative advertising, marketing campaign or commerce initiative using an Adobe Experience Cloud solution(s).

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The Analyzer

Masters the art and science of data-driven decision making.

This award recognizes the company that has mastered the art and science of data-driven decision making to create optimized customer journeys and drive significant business impact based on leveraging real-time insights using Adobe Experience Cloud analytics solutions.

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The Architect

Designs and delivers personalized customer journeys.

This award recognizes the company that has unified their content and marketing strategy to streamline the digital customer journey delivering personalized, relevant content to the right audience at the right time to achieve measurable impact and lift to business results with an Adobe Experience Cloud solution(s).

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The Closer

Finds effective ways to drive lift in pipeline, bookings, or revenue.

This award recognizes the company that has built a world-class B2B revenue engine by harnessing the power of an Adobe Experience Cloud solution(s) to drive alignment between sales and marketing that resulted in significant lift in pipeline conversion, bookings, and revenue growth.

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The Mastermind

Unifies the commerce experience for fulfillment anytime and anywhere.

This award recognizes the company that has delivered a unified commerce experience across B2B and B2C channels, spanning online and physical stores, multiple warehouses, drop shippers, marketplaces, partners and/or vendors to enable customers to buy and fulfill anytime, anywhere with an Adobe Experience Cloud solution(s).

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The Maverick

Drives the customer experience through innovative marketing, advertising, or commerce.

This award recognizes the company or individual pushing the boundaries of innovation in customer experience, marketing, advertising, or commerce through bold, out-of-the box thinking and ground-breaking use of an Adobe Experience Cloud solution(s).

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The Ambassador

Shares expertise and thought leadership to help peers succeed.

This award recognizes the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and/or colleagues succeed in their digital transformation/customer experience management initiatives with an Adobe Experience Cloud solution(s).

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The Experience Maker of the Year

Uniquely delivers exceptional customer experiences and business impact.

This award recognizes the individual that has applied their knowledge of best practices and expertise in Adobe marketing, advertising, or commerce solutions to create exceptional customer experiences and deliver significant business impact for their team and company.

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The Experience Maker Executive of the Year

Uses bold vision and digital transformation to drive the business forward.

This award recognizes the visionary leader who has driven digital transformation across their organization and delivered advances in customer experience to achieve significant business impact leveraging an Adobe Experience Cloud solution(s).

The applicant must be at a VP level or above.

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The Experience Maker Team of the Year

Collaborates uniquely to deliver exceptional customer experiences and business impact.

This award recognizes the team or cross-functional team that has worked collaboratively to overcome organizational obstacles and deliver exceptional customer experiences and business impact leveraging innovative approaches to execute their marketing, commerce, or advertising strategies with an Adobe Experience Cloud solution(s).

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2019 Experience Maker Award winners

At Adobe, we celebrate movers, shakers, and experience makers. Take a look back at last year’s Experience Maker Award winning submissions. See the challenges that the winners faced, the innovation they put into action, and successful experiences that they orchestrated.

See all the experiences ›

Eligibility and Submission Requirements

  1. Submissions must showcase results built on one or more of the Adobe Experience Cloud solutions: Adobe Advertising, Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Commerce Cloud, Adobe Experience Manager, Adobe Target, Magento Commerce, Marketo Engage.
  2. Nominating partners must be a member of the Adobe Solution Partner Program or part of the Adobe Exchange, Magento Solution Partner Program, Magento Technology Partner Program, Magento Marketplace Partner or part of the Marketo Launchpoint Partner Program. Check out the Adobe Partner Finder to see a list of partners in the Adobe Solution Partner Program based in the North America region. EMEA and APAC customers and partners: see information specific to your region. For Magento partners, click here.
  3. Multiple entries from the same company or individual may be submitted to be considered for different categories.
  4. Only new entries that have not been previously submitted or considered for previous Experience Business Awards, Experience Maker Awards, Marketo Revvie Awards or Magento Imagine Excellence Awards will be eligible.
  5. Submissions must be received prior to the deadline of February 1, 2020, at 12am PDT.
  6. A complete award submission must include a submitter’s profile, entry details, and entry examples illustrating the solution (either via URL or file upload).
  7. Each submission will be reviewed by a judging panel. Decisions made by the judging panel are final.
  8. Improperly submitted or incomplete entries are ineligible.
  9. The location of the applicant’s or client’s organization determines which awards program an individual competes in. Countries in North and South America, as well as APAC, will compete for the awards presented at the 2020 Adobe Summit. Countries in Europe and Africa will compete for the awards presented at the 2020 EMEA Summit.
  10. Adobe customers and partners agree to allow Adobe to publicize their company and submission content as a finalist or winner on the Adobe Experience Maker Awards website, via marketing communication channels, and with the press.
  11. If the submission is on behalf of a client, your client must agree to the content of the submission and to be contacted by Adobe. You must ensure there is no agreement in place which prohibits the disclosure of submitted information (e.g., considered confidential or prohibited by a nondisclosure agreement).
  12. Winners from countries in North and South America, as well as APAC will be announced at the Experience Maker Awards Ceremony at 2020 Adobe Summit. Winners from countries in Europe and Africa will be announced at the 2020 EMEA Summit. Winners may also be announced throughout Summit and promoted via Adobe communication channels.
  13. Must be 21 years or older to apply and win.
  14. Applicants agree to Adobe’s Privacy Policy.
  15. Applicants for the award “Audience Choice Award — The Maverick” agree to allow the general public to decide and vote on the winner for this category. Voting verdicts are final.

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