2022 Adobe Experience Maker Award Categories

Behold the bold. See the different ways we’re recognizing the individuals, companies, and teams who deliver game-changing customer experiences and jaw-dropping digital transformations.

Take a quick preview of what you’ll be asked to provide for each award category. View PDF ›

All awards
Company awards
Individual awards
Team awards
Regional awards

The Advocate

Embraces a customer-first approach to elevate the customer experience.

This award recognizes the company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their end customer experience to new heights with Adobe Experience Cloud solutions.

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The Ambassador

Shares expertise and thought leadership to help peers succeed.

This award recognizes the individual who has gone above and beyond to share their expertise and thought leadership, and has demonstrated a willingness to help their peers and/or colleagues succeed in their customer experience management and/or work management transformation initiatives with Adobe Experience Cloud solutions.

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The Analyzer

Masters the art and science of data-driven decision-making.

This award recognizes the company that has mastered the art and science of data-driven decision-making to create optimized customer journeys and drive significant business impact based on leveraging real-time insights using Adobe Experience Cloud analytics solutions.

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The Architect

Designs and delivers personalized customer journeys.

This award recognizes the company that has unified their content and marketing strategy to streamline the digital customer journey, delivering personalized, relevant content to the right audience at the right time to achieve measurable impact and lift business results with Adobe Experience Cloud solutions.

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The Changemaker

Revolutionizes the customer experience to drive social impact.

This award recognizes the company or individual that has innovated to create experiences through Adobe Experience Cloud solutions that drive quantifiable impact promoting social or environmental good.

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The Collaborator

Optimizes work management to deliver exceptional value for all stakeholders.

This award recognizes the company that demonstrates the ability to plan, execute, measure, and optimize work management to create a high-performing culture and deliver exceptional value for all stakeholders using an Adobe Experience Cloud solution.

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The Disruptor

Reimagines the commerce experience by driving growth across multiple channels and more.

This award recognizes the company that has reimagined the commerce experience for B2C and/or B2B customers by driving growth across multiple sales channels, brands, and/or geographies with an Adobe Experience Cloud solution(s).

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The Engager

Transforms pipeline to drive measurable business growth.

This award recognizes the company that has transformed how pipeline is created by engaging and nurturing customers through every stage of the customer journey to drive measurable growth in concert with sales using an Adobe Experience Cloud solution(s).

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The Executive of the Year

Uses bold vision and digital transformation to drive the business forward.

This award recognizes the visionary leader who has driven digital transformation across their organization and delivered advances in customer experience to achieve significant business impact leveraging an Adobe Experience Cloud solution.

The nominee must be at a VP level or above.

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The Experience Maker of the Year

Uniquely delivers exceptional customer experiences and business impact.

This award recognizes the individual that has applied their knowledge of best practices and expertise in Adobe marketing, advertising, or commerce solutions to create exceptional customer experiences and deliver significant business impact for their team and company.

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The Experience Maker Team of the Year

Collaborates uniquely to deliver exceptional customer experiences and business impact.

This award recognizes the team or cross-functional team that has worked collaboratively to overcome organizational obstacles and deliver exceptional customer experiences and business impact leveraging innovative approaches to execute their marketing, commerce, or advertising strategies with an Adobe Experience Cloud solution.

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The Illuminator

Shows great resilience to deliver inspirational customer experiences.

This award recognizes the company, individual, or team showing great resilience, rising above unprecedented circumstances, and finding ways to turn challenging situations into inspiring and exceptional customer experiences with the help of Adobe Experience Cloud solutions.

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The Magnifier

Drives business impact using the power of multiple Adobe solutions.

This award recognizes the company that has harnessed the power of multiple Adobe Experience Cloud solutions to maximize delivery of exceptional customer experiences and drive measurable business impact.

Applicant must be using at least two Adobe Experience Cloud solutions to enter.

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The Maverick

Drives the customer experience through innovative marketing, advertising, or commerce.

This award recognizes the company or individual pushing the boundaries of innovation in customer experience, work management, marketing, advertising, or commerce through bold, out-of-the box thinking and groundbreaking use of an Adobe Experience Cloud solution.

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The Orchestrator

Aligns customer journeys across channels, platforms, and more

This award recognizes the company that has aligned customer journeys across multiple channels, geographies, or platforms to deliver the most cohesive customer experience through an innovative advertising or marketing campaign or commerce initiative using an Adobe Experience Cloud solution.

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The Transformer

Drives innovation across people, processes, and technology.

This award recognizes the company that has driven innovation across people, processes, and technology to achieve a game-changing customer experience and/or work management transformation, leading to significant improvements in business results by implementing an Adobe Experience Cloud solution.

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2021 Adobe Experience Maker Award winners

At Adobe, we celebrate movers, shakers, and Experience Makers. Take a look back at last year’s Experience Maker Award-winning submissions. See the challenges that the winners faced, the innovation they put into action, and successful experiences that they orchestrated.

See all the experiences ›

Eligibility and Submission Requirements

  1. Submissions must showcase results built on one or more of the Adobe Experience Cloud solutions: Adobe Advertising, Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Commerce, Adobe Customer Journey Analytics, Adobe Experience Manager, Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Real-Time Customer Data Platform, Adobe Target, and Adobe Workfront.
  2. Nominating Adobe partners must be a member of the Adobe Solution Partner Program, the Adobe Exchange Program or Adobe Commerce Marketplace.
  3. Multiple entries from the same company or individual may be submitted to be considered for different categories. Partners may submit multiple entries for the same client to be considered for different categories and/or different clients to be considered within the same category.
  4. Only new entries that have not been previously submitted or considered for previous Experience Business Awards, Experience Maker Awards, Marketo Revvie Awards, Magento Imagine Excellence Awards, or Workfront Lion Awards will be eligible.
  5. Submissions must be received prior to the deadline of April 22, 2022, at midnight PT.
  6. A complete award submission must include a submitter's profile, nominee profile (if applicable), entry details, and entry examples illustrating the solution (either via URL or file upload).
  7. Each submission will be reviewed by a judging panel. Decisions made by the judging panel are final.
  8. Improperly submitted or incomplete entries are ineligible.
  9. The location of the customer’s organization determines for which regional program (AMER, APAC, JP, or EMEA) an applicant will be considered in three categories: Experience Maker of the Year, Experience Maker Team of the Year, and Experience Maker Executive of the Year. All other award category submissions will be considered on a global basis.
  10. Adobe customers and partners agree to allow Adobe to publicize their company and submission content as a finalist or winner on the Adobe Experience Maker Awards website, via marketing communication channels, and with the press.
  11. If the submission is on behalf of a client, your client must agree to the content of the submission and to be contacted by Adobe. You must ensure there is no agreement in place which prohibits the disclosure of submitted information (e.g., considered confidential or prohibited by a nondisclosure agreement).
  12. Winners will be announced at the 2022 Adobe Experience Maker virtual gala events. Winners may also be promoted via Adobe communication channels.
  13. Must be 21 years or older to apply and win.
  14. Applicants agree to Adobe’s Privacy Policy.
  15. Applicants for the award “Audience Choice Award — The Maverick” agree to allow the general public to decide and vote on the winner for this category. Voting verdicts are final.