Sample Adobe Experience Maker Awards Application.

Based in the heart of North Dakota, Acme Widgets is a premier provider of top-of-the-line widgets and widget-related solutions. Our core focus lies in meticulous design, precise manufacturing, and proficient distribution of widgets, catering to a diverse clientele encompassing both B2B and direct-to-consumer (D2C) segments. At Acme, we take pride in offering comprehensive and personalized solutions, ensuring that businesses and individual consumers alike receive nothing short of exceptional products tailored to their exact requirements.

Employing a multi-faceted approach, Acme harnesses various go-to-market channels such as direct sales, online platforms, and strategic partnerships with distributors and retailers, thereby ensuring effective outreach to our target audience.

While our presence is robustly felt in North America and Europe, Acme Widgets is actively steering our trajectory towards Latin America, with the explicit aim of extending the frontiers of our groundbreaking widget solutions to an even broader customer base.

Acme faced numerous business and technical hurdles, leading to the adoption of Adobe applications. Our primary concern was having a unified customer view incorporating both digital and offline data (including CRM and point-of-sale data), as we want to improve self-service and minimize manual workflows. We are aiming to capture real-time customer insights through advanced analytics to deliver more relevant experiences on our website and through email, with future plans to expand into SMS/text.

Acme marketers struggled with disjointed data sources causing duplicative communications and data latency concerns, impeding our ability to deliver a consistent customer experience across channels and regions. Additionally, we aimed to bolster e-commerce capabilities and streamline marketing for both B2B and D2C audiences.

To address these challenges, Acme implemented Adobe Real-Time CDP for collecting, unifying, and activating real-time customer data. Adobe Customer Journey Analytics is both collecting critical behavioral data and surfacing crucial insights into our customers and experiences, while Adobe Commerce integrated with Adobe Experience Manager Sites significantly improved online shopping experiences, enabling us to create more sophisticated journeys that drive conversion.

These integrated solutions are pivotal in dismantling data silos, amplifying customer insights, and delivering a seamless experience as we expand Acme widgets into new markets and propel business growth. Adobe’s personalization applications have been transformative, helping us overcome obstacles and achieve remarkable progress.

Acme has worked diligently to integrate key cloud partners and business systems with our Adobe applications, allowing for seamless operations and improved customer experiences. These integrations have strengthened our ability to harness data effectively and deliver exceptional digital experiences to our valued customers. These include:

1. SAP ERP for managing business processes and operations.
2. Salesforce CRM for customer relationship management and sales tracking.
3. Akeneo PIM for centralized product data management.
4. Microsoft Power BI for advanced data analytics and visualization.
5. Snowflake data lake
6. Microsoft Azure for cloud services

Integrations spanning Adobe Real-Time CDP, Customer Journey Analytics, Journey Optimizer, Experience Manager, Commerce, and Target play a pivotal role in enabling Acme to establish a seamlessly interconnected ecosystem, which facilitates the smooth flow of data and provides a consolidated perspective of customer engagements across diverse touchpoints. With all data sources unified and activated in Real-Time CDP, we’re making incredible progress on Acme's overarching objectives of delivering unparalleled customer experiences and fostering business expansion not only in North America and Europe but also in the upcoming venture into Latin America.

Acme uses Adobe's AI to drive value, deliver innovative experiences, and boost productivity. Using Adobe’s integrated AI and machine learning framework in Experience Cloud applications, Acme can harness the power of AI to enhance various aspects of our operations.

1. Personalized Customer Experiences: Adobe Sensei analyzes vast amounts of customer data to deliver personalized experiences across all touchpoints, enabling us to tailor product recommendations, marketing messages, and content to individual customer preferences, increasing engagement and conversion rates.
2. Enhanced Customer Insights: AI-driven analytics provide deeper insights into customer behavior and trends. Acme uses these insights to make data-driven decisions, optimize marketing strategies, and predict future customer needs.
3. Automated Content Creation: Adobe’s generative AI tools help automate repetitive tasks in content creation, such as tagging assets, generating captions, and formatting layouts. This not only speeds up the content creation process but also ensures consistency and accuracy.
4. Improved User Productivity: AI-powered automation reduces manual workload for Acme’s team, allowing them to focus on more strategic tasks. Automations in asset-tagging and analytics in particular have led to substantial reduction in manual processes.

By leveraging Adobe’s AI capabilities, Acme is well-positioned to deliver cutting-edge customer experiences, streamline operations, and maintain a competitive edge in the market.

Acme uses Adobe applications to create new sales channels and enhance the performance of existing ones through several strategic approaches:

1. We use Adobe Commerce to create a seamless and scalable e-commerce experience, integrate advanced product search capabilities, and offer personalized product recommendations. We launched a new online store targeting Latin American customers, leveraging Commerce’s localization and multi-currency features to cater to regional preferences and boost sales in the new market. 
2. Our marketing team uses Journey Optimizer to automate and personalize campaigns, driving higher engagement and conversion rates. For example, targeted email campaigns and automated lead nurturing workflows improve customer acquisition and retention by guiding customers through the sales funnel effectively. We also use retargeting campaigns in AJO to encourage simple conversions in Commerce. 
3. The anchor of our Adobe environment is RTCDP, which consolidates customer data from multiple touchpoints and creates a unified view of customer interactions to optimize sales strategies and personalize sales pitches. Sales teams now receive real-time insights into customer behavior, enabling them to tailor their approaches and improve sales outcomes. 
4. Customer Journey Analytics helps us understand and optimize the customer journey across all sales channels. By analyzing customer touchpoints and interactions, we can identify opportunities to improve the sales process and address pain points in the shopping journey, leading to increased sales efficiency and customer satisfaction. 

Through these applications, Acme successfully creates new sales opportunities and amplifies the performance of its existing channels, driving growth and maintaining a competitive edge.

Adobe's experience-driven commerce applications have significantly impacted Acme’s’ business results, driving growth and enhancing overall performance across multiple metrics. Here are key areas of impact: 

1. Implementing Adobe Commerce in tandem with Experience Manager has led to a 25% increase in our average order value.
2. AEM and Adobe Commerce have enabled Acme to deliver seamless and consistent experiences across all digital touchpoints, which contributes to improved customer satisfaction and loyalty. Customers appreciate the intuitive navigation, personalized content, and responsive design, resulting in a 40% increase in repeat purchases. 
3. Journey Optimizer is making Acme's marketing campaigns more targeted and effective. The ability to segment audiences and personalize communications based on recent behavior has led to higher engagement rates. Email marketing open rates have increased 4x, click-through rates have nearly doubled, and cart abandonment is down by 50%.  

Overall, Adobe's experience-driven commerce applications have played a crucial role in enhancing Acme Widgets' business results, driving growth, and fostering long-term success. 

Acme leverages several key features and capabilities of Adobe Experience Cloud to differentiate and personalize shopping experiences: 

1. Using Adobe Commerce’s AI-driven recommendation engine, Acme provides tailored product suggestions based on individual customer behavior and preferences. We’ve seen a 25% increase in average order value and a 20% uplift in conversion rates.  
2. AEM’s Dynamic Content Delivery enables Acme to deliver personalized content across various digital touchpoints. By using dynamic content targeting, we can adapt web pages, promotional offers, and marketing messages to different customer segments, ensuring a more relevant and engaging shopping experience. 
3. Adobe Real-Time CDP aggregates customer data from multiple sources, which creates a unified view of customer behavior interactions and can be surfaced in Customer Journey Analytics to inform customer journeys overall. This helps Acme understand customer preferences and behavior, allowing for highly relevant retargeting campaigns with Journey Optimizer and more personalized on-site shopping experiences delivered through Experience Manager Sites.  
4. Behavioral analytics in Customer Journey Analytics allows Acme to analyze customer interactions across the entire shopping journey. By understanding how customers move through the purchase funnel, Acme can optimize touchpoints, improve user experiences, and address any friction points in the shopping process. 
5. We use Journey Optimizer to automate personalized email campaigns and lead nurturing workflows. This capability ensures that customers receive relevant information and offers based on their interactions and stage in the buying journey, resulting in a 4x increase in email open rates and a 20% boost in lead-to-customer conversion rates. 

These capabilities enable Acme to deliver a highly personalized and differentiated shopping experience, driving customer satisfaction and loyalty in the competitive widget market.

Since implementing Adobe Experience Cloud applications, Acme Widgets has seen significant improvements in time to market for product changes and launches, resulting in notable efficiencies and faster delivery. By using Adobe Experience Manager Sites and Assets for content management, Acme has reduced the time required to publish new product information and updates by 40%, enabling marketers to quickly adjust product pages and promotional materials without waiting for help from IT.  

With the use of Adobe Commerce, Acme can quickly deploy new products and features to its online store, thanks to automated workflows and streamlined product catalog management. The unified customer data provided by Adobe Real-Time CDP enables Acme to make faster, data-driven decisions regarding product launches and marketing strategies, resulting in a 25% reduction in the time needed to implement targeted campaigns and promotions. Additionally, Journey Optimizer’s intelligent AI-powered journey creation features have allowed us to deliver more sophisticated campaigns while cutting the time to launch marketing campaigns in half, while Adobe Customer Journey Analytics has reduced the time needed to adjust strategies based on customer feedback.  

Overall, Adobe Experience Cloud applications have streamlined Acme Widgets' processes, leading to faster product changes and launches, enhanced responsiveness to market demands, and accelerated business growth. These improvements illustrate the value and impact of integrating Adobe Experience Cloud applications into Acme's operations. 

Acme has evolved its digital strategy using Adobe DX applications to better attract, engage, and retain customers: 

1. AEM has helped Acme deliver highly personalized content, resulting in a 30% increase in customer engagement. 
2. Adobe RTCDP is another key player in our digital evolution. The integration has fundamentally changed how we engage with customers. Real-time streaming data in unified profiles has empowered us to create personalized strategies and products. This shift has resulted in a 25% increase in customer retention and a 20% boost in conversion rates, underscoring the effectiveness of data-driven decisions. 
3. Adobe Customer Journey Analytics has been a game-changer for us, providing deep insights into customer behavior across all touchpoints. This has led to a 15% increase in customer satisfaction and a 10% reduction in churn rates. 
4. Acme has automated and personalized its marketing efforts using Marketo Engage. Streamlined workflows and targeted campaigns have reduced launch times by 50%, enhancing the relevance and effectiveness of marketing messages while driving a substantial 20% increase in sales that is fostering optimism about business growth. We’re also using Journey Optimizer for omnichannel messaging with great success.  
5. Adobe Commerce has enabled Acme to create a seamless and scalable e-commerce experience. This strategic shift has reduced the time to market for new products by 35% and increased online sales by 20%, supporting Acme’s expansion into new markets. 

Acme has enhanced its digital experiences with Adobe DX applications, boosting customer attraction and retention while supporting business growth and competitiveness. 

Adobe Experience Cloud features and capabilities are driving Acme Widgets’ transformation, delivering sweeping business impact across various metrics over a 12-month period: 

1. Accelerated Time to Market: Using Adobe Commerce and Adobe Experience Manager, Acme has streamlined product launches and content updates, reducing time to market by 35%. This efficiency has enabled faster adaptation to market demands and timely introductions of new widgets.  
2. Enhanced Customer Engagement and Satisfaction: Acme has seen a 30% increase in engagement and a 15% rise in customer satisfaction by using Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics to deepen experience personalization and engagement.  
3. Reduced Churn and Improved Retention: Targeted marketing campaigns and personalized customer interactions with Marketo Engage and Adobe Experience Manager led to a 25% decrease in customer churn and a 20% increase in retention rates. Automated lead nurturing and personalized content have played key roles in retaining customers. 
4. Increased Online Sales and Conversions: Enhanced e-commerce capabilities with Adobe Commerce have boosted online sales by 20%. AI-driven recommendations and seamless shopping experiences have contributed to a 25% increase in conversion rates, driving significant revenue growth. 
5. Improved Operational Efficiency: Adobe applications have enabled cross-functional collaboration and data sharing, leading to a 40% increase in overall operational efficiency. Real-time data access and streamlined workflows have allowed teams to work more effectively and make data-driven decisions. 

Over the past year, Adobe Experience Cloud has singularly powered Acme's CX transformation, resulting in increased revenue, efficiency, engagement, and market competitiveness.

Acme strategically replaced several existing technologies with Adobe Experience Cloud applications, a decision that has yielded significant competitive benefits: 

1. Unified Customer Data Platform: Prior to Adobe, our data was siloed in various systems across the enterprise. Adopting Adobe Real-Time CDP brought all customer data together on a single system, unlocking a comprehensive, real-time view of interactions. This led to a 25% improvement in personalized marketing effectiveness and a 20% boost in customer retention. 
2. Streamlined Content Management: By replacing our legacy CMS with Adobe Experience Manager, we achieved a 40% increase in content velocity, with tasks that used to take weeks now completed in minutes. Adobe's dynamic content targeting and AI-driven personalization increased customer satisfaction by 15%. 
3. Enhanced E-Commerce Capabilities: Switching to Adobe Commerce boosted our online sales, reducing time to market for new products by 35% and increasing online sales by 20%. The platform's scalability and advanced features, like AI-driven recommendations, improved the shopping experience and increased average order value and cart size. 
4. Optimized Marketing Automation: We're using Marketo Engage for specific use cases and Journey Optimizer for robust cross-channel marketing experiences. With AJO integrations with RTCDP, we've increased automated campaign quantity and quality, reduced launch times by 50%, and boosted conversion rates by 20%. 

The transition to Adobe Experience Cloud applications has provided Acme with a suite of competitive advantages, including integrated, real-time data insights, enhanced personalization, faster time to market, and improved operational efficiency. These benefits have not only strengthened our competitive position but also driven growth and customer loyalty.