2026 Award categories 2025 Award winners 2025 Award finalists Meet the Experience Makers
Submissions closed Oct. 31, 2025 Request info
2026 Award categories 2025 Award winners 2025 Award finalists Meet the Experience Makers

Spotlight on spectacular.

Four tips on writing a winning Adobe Experience Maker Awards submission.

You’ve reimagined what’s possible in customer experiences—and now it’s your turn to take center stage. The Adobe Experience Maker Awards celebrate innovators from across Adobe’s global community who are delivering unforgettable customer experiences through personalized, connected journeys while uniting marketing and creativity to drive measurable business impact. Here are four tips to help you craft your strongest submission.

Play to your strengths

Adobe recognizes exceptional Experience Makers in 10 categories — and it’s important to choose the ones that align with your achievements. Explore the award category descriptions to decide which ones let your digital innovations shine. Did you use applications to streamline content creation and delivery workflows? Consider The Conductor. Did you share your expertise to help your peers elevate digital experiences? Look to The Ambassador. Did you deliver personalized, differentiated shopping experiences using generative AI or other Adobe features and capabilities? Check out The Disruptor. With categories for individuals, companies, and teams, there are many ways to spotlight your spectacular accomplishments.

Show us your story

Stories and real-life examples make submissions come alive. Did you overcome an obstacle or turn a bright idea into a best practice? Maybe you have a project that illustrates your creativity and business impact. Tell us all about it, and wherever possible, include links and documents that further illuminate your experiences. For examples of successful stories, read about the 2025 Adobe Experience Maker Awards winners and get inspired by how they showcased their best performances.

Prove your performance

If you’ve driven revenue increases, boosted productivity, or improved ROI, let us know in your application. While we realize that companies may hesitate to share actual revenue figures, percentages and other metrics can be powerful ways to demonstrate growth.

Numbers alone may not tell the full story of your digital transformation. If you’ve made your website more responsive or optimized your work management using Adobe applications, share that achievement in your submission.

Know your audience

There’s more than one way to gain the recognition you deserve, so we encourage you to apply for multiple award categories---up to three per company. Be sure to treat each application as a unique submission, whether that means refining your entry to align with the specific criteria for each category or shifting the focus of your story.

Every day, you use Adobe applications to create personalized digital experiences. This is your opportunity spotlight your best work---and show what makes it truly spectacular.