Frequently asked questions.

Companies orchestrating exceptional customer experiences powered by Adobe CX Enterprise and its AI capabilities to drive brand visibility, customer engagement, and content supply chain transformation are encouraged to apply. The program includes categories designed for different participant types and maturity levels — customers and partners applying with their own results, or partners and Adobe account team members submitting on behalf of a customer.

View all award categories to find the right fit before applying.
View full eligibility and submission requirements.

Yes. Adobe partners may submit applications on behalf of their customers, provided they are a current member of the Adobe Digital Experience Partner Program. By showcasing award-winning customer success stories powered by Adobe CX Enterprise partners can strengthen customer relationships, demonstrate transformation expertise, and build visibility within the Adobe ecosystem. Adobe partners submitting on behalf of a client must obtain prior approval for the content provided in the application(s) and supply contact information for the end customer (who agrees to be contacted by Adobe if selected as a finalist). It is the partner’s responsibility to ensure no existing contracts—including NDAs or confidentiality agreements prohibit disclosure of the submitted information.

Before you begin, it may help to review:

• Tips for Writing a Winning Awards Submission
• Sample application
• Application preparation template

Prerequisites

After clicking on Apply now you will be redirected to log in via Adobe ID.

If you don't have one yet, you can select "Create an account" on the Adobe ID login form.
If you're applying on behalf of an Adobe customer, please use your own company's information to create a personal Adobe ID.

After logging in, you will be redirected to the submission dashboard, where you just click on "Apply now" to start the application process.

Step 1

Depending on whether you're the Adobe customer or applying on a customer's behalf, choose the appropriate option.

• If you're the Adobe customer:
  • Select "I am an Adobe customer."
  • Enter the details for the applicant company on the next page — this is your own company.
• If you're a partner or Adobe account team member applying on behalf of a customer:
  • Select "I am applying on behalf of an Adobe customer."
  • Check the box confirming the customer is aware this application is being submitted on their behalf and understands they may be contacted by Adobe if selected as a finalist or winner.
  • Enter the details for the applicant company on the next page — this is your customer's company, not your own.

Step 2

Select the company’s Adobe CX Enterprise products in use and choose your desired award categories.

• Check all the Adobe CX Enterprise products in use by the applicant company.
• Choose up to three (3) categories per company to submit applications.

Step 3

Answer all universal questions. Whether you are applying in a single category or in three (3), responses to the universal questions will be included in all selected categories.

Step 4

Answer additional category-specific questions for each selected category and upload any supporting documentation.

Step 5

Finish your application. If necessary, save your application in draft mode or submit it as final when the content is complete, after which no further changes can be made.

Before preparing your application, review the category criteria to confirm you meet the product requirements for the category you plan to enter.

Strong submissions typically address the business challenge, customer experience goals, Adobe products and AI capabilities used, implementation strategy, measurable business outcomes, operational impact, and lessons learned. Providing before-and-after metrics whenever possible strengthens an application considerably.

Judges look for quantifiable results such as revenue growth, conversion improvements, customer engagement increases, operational efficiency gains, faster content production, reduced time-to-market, personalization performance, or customer satisfaction improvements, growth in AI mentions or citations, or higher referral traffic from AI discovery sources.

Yes. Companies may submit one (1) entry per category, across a maximum of three (3) categories. If a company's business units or regional organizations operate independently and represent distinct organizations with unique business results, each may also submit separately.

No. All submissions must showcase new use cases, implementations, or business results not previously submitted. Previously submitted content is not eligible.

Carefully review all application materials before submitting — applicants cannot directly edit submissions through the Awards platform after submission. If a correction is needed, contact the Awards team at xmakers@adobe.com before the deadline. Update requests may be accommodated at Adobe's discretion.

All completed applications submitted by the deadline of November 20, 2026 at 11:59pm PT will be reviewed by a global, cross-functional panel of Adobe judges. Submissions are evaluated on innovation in customer experience transformation, demonstrated customer impact, and measurable results. All judging decisions are final.

Finalist decisions will be communicated by email and announced on the Adobe blog in January 2027.

Finalists and winners can showcase their achievements and elevate both company and personal brands through invitations to the Adobe Experience Maker Awards gala, complimentary passes to Adobe Summit, amplification across Adobe for Business channels (social media, blogs, websites, and email newsletters), participation in Adobe-sponsored customer stories and video interviews, speaking opportunities at Adobe Summit and other Adobe events, and networking with Adobe Champions, User Group leaders, and Community Advisors.

The Awards also give companies an opportunity to validate customer experience innovation, demonstrate measurable business impact, recognize the individuals, organizations and teams behind transformational work, elevate executive thought leadership, and benchmark digital maturity alongside industry peers.

Hear from past honorees

Yes. At least one representative from each finalist company must attend the Adobe Experience Maker Awards gala in person at Adobe Summit in Las Vegas on March 22, 2027, where winners will be announced live.

Each finalist company will receive two complimentary passes to Adobe Summit and the Awards gala, with the option to bring up to three additional company guests to the gala (subject to Adobe approval; additional Summit passes are not included).

If a partner submitted the application, one representative from the partner's company will also be invited to attend the gala with their customer.

Some finalists and winners may be invited to participate in speaking opportunities, interviews, customer storytelling activities, or networking events. Participation varies based on program needs and organizational approvals.

Travel and accommodations are not provided to finalists, winners, or their guests.

All submissions are reviewed confidentially by Adobe and the judging panel — full submissions are never published. If selected as a finalist or winner, Adobe may feature your company name, logo, publicly available imagery, and high-level business impact summaries in Awards communications, promotional materials, and event programming.

If any part of your submission contains sensitive or confidential information, flag it clearly within the application.

• View award categories
• Explore past honoree stories
• Contact the Awards team