2025 Adobe Experience Maker Awards categories.

The Advocate

This award recognizes the company demonstrating an innovative customer-first approach, creating personalized customer journeys using Adobe Experience Cloud applications.

Submissions must include 2 or more Adobe Experience Cloud applications.

Category specific questions

1. Please provide details of pain points in your company's customer journeys that have been eliminated to enable adoption of customer-first digital experiences.
2. Please provide an example of any customer journey that has been substantially improved by a customer-centric approach using Adobe Experience Cloud applications.
3. How has taking a customer-centric approach impacted your business? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact (e.g. increased sales/conversions, new customers and revenues, deeper engagement, reduced churn).

The Ambassador

This award recognizes the individual who has gone above and beyond by sharing their Adobe Experience Cloud product expertise and best practices to help their peers and colleagues succeed.

Category specific questions

1. List out the channels, communities, and any other thought leadership activities you are actively participating in to promote and support Adobe Experience Cloud applications and users.
2. Please provide 1-3 specific examples showing how the activities you've noted above influenced adoption and/or expanded use cases for Adobe Experience Cloud among your peers.

The Catalyst

This award recognizes companies using Adobe Real-Time CDP as a catalyst to combine data sources and activate high-value customer signals for timely and relevant experiences that drive engagement while protecting consumer privacy through strong data governance policies.

Submissions must include Adobe Real-Time CDP as the leading application.

Category specific questions

1. Describe the data sources (both online and offline) your organization is including in unified profiles.
2. How are these unified profiles enhancing your marketing activities? Please describe 1-3 specific use cases that show how your company is activating unified customer profiles, including key metrics/results related to these use cases.
3. How are you using Artificial Intelligence (AI)I/Machine Learning (ML) to make it easier to access, analyze, and understand data?
4. How is your company’s data strategy supported by the governance features in Adobe Real-Time CDP? Do you have a cross-functional team to enforce your data policies?

The Conductor

This award recognizes the company optimizing their content creation and delivery workflows to accelerate time-to-market using Adobe Experience Cloud applications.

Submissions must include Adobe Experience Manager and Adobe Workfront alongside Adobe Creative Cloud.

Category specific questions

1. Please describe 1-2 specific marketing campaigns or use cases demonstrating how your company uses Adobe Experience Manager Assets, Workfront, and Creative Cloud to optimize content creation, delivery, and activation workflows.
2. Please describe how Adobe’s content supply chain applications have impacted the company, such as accelerating time-to-market or enhancing efficiency and productivity. What measurable KPIs can you attribute to improved content workflows (e.g. time to market, time saved)?
3. How are you creating new content and/or content variations across channels, devices, markets, and formats to meet the demands of personalization at scale using Artificial Intelligence (AI)I/Machine Learning (ML)?

The Disruptor

This award recognizes the company delivering personalized, immersive shopping experiences for B2C, B2B or hybrid customers and fueling growth using Adobe Commerce.

Submissions must include Adobe Commerce.

Category specific questions

1. How are you using Adobe Experience Cloud applications to create new sales channels or boost the performance of existing sales channels?
2. How have Adobe's experience-driven commerce applications impacted your business results?
3. What Adobe Experience Cloud features and capabilities have you used to differentiate and personalize shopping experiences for your industry and/or market?
4. How have Adobe Experience Cloud applications affected time to market for product changes and launches?

The Experience Maker Executive of the Year

This award recognizes the visionary leader who has driven digital transformation across their organization and delivered advances in customer experience to achieve significant business impact leveraging Adobe Experience Cloud applications.

The candidate must be at a VP level or above in their company.

Category specific questions

1. Describe how the leader has fostered significant advances in digital experience delivery using Adobe Experience Cloud applications.
2. What's the leader's vision for omnichannel customer experiences and how is Adobe helping achieve these goals?
3. How has taking a customer-centric approach impacted your business? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact.
4. How has the leader fostered a culture of experimentation and innovation, empowering their teams to embrace emerging technologies such as generative AI?

The Experience Maker of the Year

This award recognizes the individual or team that has worked collaboratively to deliver exceptional customer experiences and business impact leveraging Adobe Experience Cloud applications.

Category specific questions

1. Describe how the individual or team is delivering exceptional customer experiences using Adobe Experience Cloud features and capabilities.
2. Describe how the individual or team has championed Adobe Experience Cloud applications and fostered support from key stakeholders to create significant improvements in customer experiences.
3. How have the applicant's activities directly impacted business outcomes? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact.

The Maverick

This award recognizes the groundbreaking company that has fearlessly pioneered innovative customer experiences through imaginative, out-of-the-box strategies and transformative use of Adobe Experience Cloud applications.

Submissions must include 2 or more Adobe Experience Cloud applications.

Category specific questions

1. How has the applicant pushed against norms and legacy practices to innovate customer experiences using Adobe Experience Cloud features and capabilities?
2. What makes these innovations ground-breaking for your industry or region? Please be specific in describing your approach and how this is challenging expectations in your industry or market.
3. How has taking a unique approach to using Adobe Experience Cloud applications positively impacted your business? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact.

The Transformer

This award recognizes the company that has made a strategic shift across people, process, and technology to create a digital-first go-to-market approach that leads to measurable business growth using Adobe Experience Cloud applications.

Submissions must include 2 or more Adobe Experience Cloud applications.

Category specific questions

1. How have you brought digital strategy and internal operations into alignment to better attract, engage, and retain customers using Adobe Experience Cloud applications?
2. How are Adobe Experience Cloud features and capabilities powering your organization’s transformation? What benefits have you observed over what period (e.g. xx% faster time to market, xx% reduced churn, xx% increased traffic or conversions over months or years)?
3. Did you replace any existing technology with Adobe Experience Cloud applications? If so, what was the benefit of moving to Adobe?