Awards categories.
Explore the different ways we’re celebrating the innovators who are orchestrating customer experiences and delivering meaningful business impact.
The Ambassador
This award recognizes individuals who have gone above and beyond by sharing their Adobe product expertise and best practices to help their peers and colleagues succeed in delivering exceptional customer experiences using Adobe products and AI capabilities.
Submissions must include at least one (1) Adobe CX Enterprise product.
Category specific questions
- List out all channels, communities, and any other thought leadership activities where you are actively promoting and supporting the use of Adobe products to deliver exceptional customer experiences.
- Provide 1-3 specific examples showing how the activities you've noted above have influenced Adobe product adoption and/or use case expansion in your organization and/or among your peers.
The Catalyst
This award recognizes companies using Adobe data management applications to unify data across systems and teams, enable timely and engaging digital experiences, and ensure privacy protection through strong data governance using Adobe products and AI capabilities.
Submissions must include Adobe Real-Time CDP as the leading application.
Category specific questions
- How are unified profiles informing your marketing strategy? Please describe 1-3 specific use cases that show how your company is creating and activating unified customer profiles from multiple data sources. Please include key metrics/results related to these use cases.
- How is your company’s data governance supported by the features in Adobe Real-Time CDP? If you have a cross-functional team to enforce your data policies, please share insight into the team’s composition and charter.
- How are you using Adobe AI capabilities to make it easier to access, analyze, and understand data?
The Conductor
This award recognizes companies that are orchestrating AI-powered content creation and scaling production, management, and delivery with Adobe products and AI capabilities.
Submissions must include Adobe Workfront, Adobe Experience Manager Assets, Adobe Creative Cloud, and one (1) or more of the following: Adobe Firefly, Adobe Firefly Creative Production, Adobe Express, Adobe GenStudio for Performance Marketing.
Category specific questions
- Describe 1-2 specific marketing campaigns or use cases demonstrating how your company uses Adobe to optimize content creation, delivery, and activation.
- Describe how Adobe’s content supply chain products have impacted the company, such as accelerating time-to-market, scaling asset production, gaining intelligent insights, and driving customer engagement. What measurable KPIs can you attribute to improved content workflows (e.g., content velocity, campaign launch time, content performance, conversion rate, content production rate)?
- How are you using Adobe AI capabilities to create, manage, and deliver new content and/or content variations, across channels, devices, markets, and formats to meet the demands of personalization at scale?
The Executive of the Year
This award recognizes leaders who have driven customer experience transformation across their organization or industry, delivering significant business impact using Adobe products and AI capabilities.
Nominee must be at a VP level or above.
Submissions must include at least one (1) Adobe CX Enterprise product.
Category specific questions
- Describe how the leader has driven digital transformation to elevate customer experiences using Adobe products.
- Provide specific KPIs demonstrating performance improvements and/or other measurable business impact attributable to these digital transformation initiatives?
- What's the leader's vision for omnichannel customer experiences and how is Adobe helping achieve these goals?
- How has the leader fostered a culture of experimentation and innovation, empowering their teams to embrace Adobe AI capabilities?
The Groundbreaker
This award recognizes companies that are breaking new ground to advance customer experiences while laying the foundation for increasingly personalized journeys at scale with Adobe products and AI capabilities.
Intended for applicants that are maturing their personalization strategy and achieving success with one or more Adobe CX Enterprise.
Category specific questions
- Describe a ground-breaking digital experience use case your organization has delivered using Adobe products and AI capabilities. Why was it needed, and what challenges are you addressing with Adobe products?
- How has the project or initiative benefited your company and notably improved customer experiences? Please share measurable outcomes such as streamlined operations or workflows, improved content velocity, enhanced engagement, increased conversions, or positive customer feedback.
- How is this project or initiative setting the foundation for continued advancement of personalized customer journeys at scale?
The Maverick
This award recognizes visionary companies that are pioneering the delivery of cutting-edge customer experiences through inventive strategies and innovative use of Adobe products and AI capabilities.
Submissions must include two (2) or more Adobe CX Enterprise products.
Category specific questions
- How have you disrupted corporate, regional, or industry norms to innovate customer experiences using Adobe products and AI capabilities?
- What makes these use cases pioneering for your company, industry, or region? Please be specific in describing your approach and how these are challenging norms or expectations in your market.
- How has taking a unique approach with Adobe products positively impacted your business? Please provide specific KPIs or performance improvement metrics demonstrating the impact.
The Navigator
This award recognizes companies that are optimizing content for third-party AI tools and shifting passive browsing toward guided, conversational, and on-brand experiences across owned properties using Adobe products and AI capabilities.
Submissions must include one (1) of the following: Adobe Sites Optimizer, Adobe Brand Visibility (formerly LLM Optimizer), Semrush, or Adobe Brand Concierge.
Category specific questions
- Describe how you are using Adobe products to activate AI-ready experiences that perform for both human audiences and AI-powered discovery surfaces.
- How has using Adobe products improved customer experiences? Please share measurable outcomes such as enhanced engagement, increased conversions, quantifiable mentions or citations, referral traffic from AI sources, or positive customer feedback.
- Describe your brand visibility strategy and how you are optimizing content for humans and AI. How are you operationalizing this strategy across internal teams and channels?
The Orchestrator
This award recognizes companies orchestrating end-to-end customer journeys to deliver connected experiences at scale with Adobe products and AI capabilities.
Submissions must include Adobe Real-Time CDP and at least one (1) of the following: Adobe Journey Optimizer, Adobe Marketo Engage.
Category specific questions
- Share details of pain points in your company's customer journeys that have been addressed through customer-first digital experiences supported with Adobe AI capabilities.
- Provide 1-2 examples of any customer journeys that have been substantially improved by a customer-centric and AI-enhanced approach using Adobe products.
- How has taking a customer-centric and AI-influenced approach to customer experience impacted your business? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact (e.g., increased sales/conversions, speed of conversion, new customers and revenues, deeper engagement, reduced churn).
The Team of the Year
This award recognizes teams that have worked collaboratively to deliver outstanding customer experiences and achieve measurable performance outcomes using Adobe products and AI capabilities.
Submissions must include at least one (1) Adobe CX Enterprise product.
Category specific questions
- Describe how the individual or team is delivering exceptional customer experiences using Adobe products, features, and AI capabilities.
- Describe how the individual or team has championed Adobe products and fostered support from key stakeholders to create significant improvements in customer experiences.
- How have the applicant's activities directly impacted business outcomes? Please provide specific KPIs or performance improvement percentage changes demonstrating the impact.
The Transformer
This award recognizes companies that have made a strategic shift to deliver increasingly sophisticated customer experiences that drive measurable business growth with Adobe products and AI capabilities.
Submissions must include two (2) or more Adobe CX Enterprise products.
Category specific questions
- Describe two (2) or more customer experience use cases where your company has brought digital strategy and internal operations into alignment to better attract, engage, and retain customers using Adobe CX Enterprise products and AI capabilities?
- How are Adobe products, features, and AI capabilities powering these use cases and your organization’s overall transformation? What benefits have you observed over what period (e.g., xx% faster time to market, xx% reduced churn, xx% increased traffic or conversions over months or years)?
- If you replaced any existing technology with Adobe products, or chose Adobe over another product, what was the benefit of moving to Adobe?
Ready to be recognized? Submissions open late September.
Eligibility and Submission Requirements
- Submissions must demonstrate results using Adobe CX Enterprise products that meet the eligibility requirements for the category entered. Adobe Creative Cloud applications may be included as supporting technologies but do not independently satisfy category eligibility. See
category descriptions and prerequisites for details. - Adobe partners may submit applications on behalf of customers if they are a current member of the
Adobe Digital Experience Partner Program . Submissions must showcase the client’s results using eligible Adobe CX Enterprise products and AI capabilities. - Adobe partners submitting on behalf of a client must obtain prior approval for the content provided in the application(s) and supply contact information for the end customer (who agrees to be contacted by Adobe if selected as a finalist). It is the partner’s responsibility to ensure no existing contracts—including NDAs or confidentiality agreements—prohibit disclosure of the submitted information.
- Companies may submit one (1) entry per category, up to a maximum across three (3) total categories. Parent companies and their subsidiaries, regional organizations, or affiliated business units may submit separately, provided each applicant represents a distinct organization and each submission reflects unique business results.
- All submissions must showcase new applications, capabilities, implementations, or use cases. Previously submitted applications or use cases are not eligible.
- Submissions must be received prior to the deadline of November 20, 2026 at 11:59 pm PT. A complete award submission must include an applicant profile, nominee profile (if applicable), responses to universal category questions, and category-specific entry responses.
- Improperly submitted or incomplete entries are ineligible for consideration.
- All submissions are reviewed confidentially by an Adobe judging panel. All decisions are final.
- If selected as a finalist or winner, applicants agree to allow Adobe to feature their company name, logo, publicly available imagery, and high-level business impact summaries in Awards communications, promotional materials, and event programming.
- Applicants for The Maverick award agree that the winner will be determined by public online voting on the Adobe Experience Maker Awards website during the designated voting period, and that Adobe may promote voting among the named finalists through Adobe-owned social media channels. Voting results are final.
- If selected as a finalist, at least one representative from each finalist company is required to attend the Adobe Experience Maker Awards gala event in person on March 22, 2027 at Adobe Summit in Las Vegas.
- Participants must be 21 years of age or older.
- Applicants agree to
Adobe’s Privacy Policy .