Tell us who’s time it is to shine.

Weigh in on the only peer-voted honor: The Maverick

Among the 15 Adobe Experience Maker Awards handed out this year, only one is decided by audience choice. The Maverick award is given to the company or individual who you feel pushed the boundaries of the customer experience through bold, out-of-the-box thinking and groundbreaking use of Adobe Experience Cloud solutions.

Vote for your 2020 Maverick by May 22, 2020. Voting closes at midnight Pacific Time.

Maverick finalists


BMW is a legendary name in luxury automotive performance. BMW USA works with its partners to improve the performance of

BMW USA noted that while their vehicles are known for their masterful road performance, not enough customers understood the quality of the engineering inside the cars. By integrating the BMW app into Adobe Experience Manager, this allowed their content team to make real-time content updates – now delivering a consistent and updated narrative to the app and across all of their brand properties. Now dealers could tell an engineering story on a sales floor, and car buyers – instead of being told – could see and comprehend engineering and design value.

Deakin University

Based in Melbourne, Australia, Deakin University is ranked in the top 1% of universities worldwide.

Deakin University had limited visibility into who their audience was, their customers´ journey to conversion and their online experience. Using Adobe Experience Cloud solutions to identify their audience and target them effectively, Deakin effectively transformed the Marketing Division to a data-driven operating model, creating massive efficiencies in their domestic student growth strategy. Their cost-per-application dropped to less than 25% of what it had been, and organizationally they´ve transformed roles and processes long term to a data-driven operating model.



TELUS is one the largest Canadian telecommunications companies with over 8.6 million customers.

The My TELUS mobile app is the most significant driver of self-service and customer satisfaction for TELUS. By Combining the use of several Adobe Experience Cloud solutions, TELUS better understood how their mobile app was being used, found ways to improve its ease of use, and get more of their customers to download and use the app. TELUS has seen 3X more average monthly app downloads, more than 25% in monthly active app users year-over-year, and 3X higher conversion in special offer funnels compared to its web counterpart.


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